City of Subiaco - Economic development
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Economic development

The city recognises the important role that the local business community plays in the wellbeing of Subiaco. By engaging collaboratively with the business community the city supports businesses and works to achieve economic development throughout the city.

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Place Development

The City of Subiaco's Place Development team incorporates economic development, marketing, business development, place making and public art.

Place development is the process of making places more economical, liveable and socially cohesive. Place development is usually undertaken with a mixture of private, public and business organisations working together on projects, initiatives and reactivation of public space for the benefit of residents, shoppers, tourists, investors, property developers or business owners. 

Economic Development Strategy 2013–2017

The city’s Economic Development Strategy sets out a comprehensive list of actions and initiatives to guide the city and relevant stakeholders in driving local economic activity and programs for 2013-2017. The strategy has strong links with the objectives and actions contained within the city’s Corporate Business Plan.

In developing the strategy the city worked closely with local business and the community. The strategy incorporates feedback from the business community gathered through a series of workshops and forums held by the then Subiaco Business Association (now Western Suburbs Business Assocaition), as well as a workshop held by the city in July 2013, attended by key stakeholders in the community.

The city, through the development of the Economic Development Strategy, seeks to improve the level of community wellbeing and stimulate business activity and employment. The strategy will be reviewed in line with the city’s Corporate Business Plan and renewed at the end of the four-year implementation period.

Download the Economic Development Strategy 2013–2017 (PDF, 4.8MB).

Retail and Hospitality Assessment

The City of Subiaco recently commissioned Kirkgate Consulting to conduct a Retail and Hospitality Assessment in the Subiaco Town Centre to establish ways the city and the business community can work together to:

  • improve the mix of retail, hospitality and services in the town centre
  • increase the number of visitors to the town centre
  • improve the vitality and vibrancy of the town centre retail and hospitality precincts.

The report presents a number of key findings and recommendations. Many of these recommendations are already being undertaken by the city, and others will be subject to future budget and council decisions.

Download the Retail and Hospitality Assessment – June 2015 (PDF, 838KB) 

Thank you to all Subiaco businesses that participated in the study.

Economic Business and Sustainability Committee

The Economic and Business Sustainability Committee is an advisory committee of council. The role of the committee is to assist the city to encourage and support economic development activity.

For more information visit the advisory committees page.

Marketing the town centre

Visit Subiaco

Visit Subiaco is a destination marketing brand managed by the City of Subiaco. Visit Subiaco promotes Subiaco as a vibrant, culturally rich destination through events, space activation, culture and arts initiatives, and digital and social media.

Visit Subiaco website
Visit Subiaco on Facebook
Visit Subiaco on Twitter

Specified Area Rate (SAR)

The specified area rate (SAR) is an extra rate that has been levied on properties in the Subiaco Town Centre to fund marketing and promotion in the area since 1998.

Late last year, council endorsed a revised funding model for town centre marketing activities, in line with the city's new place management approach. The rate was initially reduced by 30 per cent for the 2014/15 financial year. There will be a further reduction in the SAR by 30 per cent in 2015/16 and a phasing out of the SAR by 2016/2017.

Western Suburbs Business Association

The Western Suburbs Business Association (formerly the Subiaco Business Association) is a member-based organisation that delivers member benefits to local business. This includes member advocacy as well as networking and business development opportunities.

Becoming a member of the Western Suburbs Business Association is a great way to get involved in the local business community. To find out more about how membership can benefit you and your business visit

Business development initiatives

All levels of governement provide programs, grants and asistance to develop business in Australia. Please visit the Business support page for more information.